Eventify
OVERVIEW
What is Eventify?
A solution that simplifies discovery of professional events such as meetups, conferences, and seminars while creating meaningful networking opportunities to support professional growth.
While browsing LinkedIn, I noticed frequent posts about people attending professional events. However, when searching online, I struggled to find a platform for easy event exploration. Conversations with peers revealed that many professionals faced the same challenge.
Problem
Despite the presence of various event platforms, discovering relevant events and building connections still remains a friction point for professionals.
Outcome
Eventify provides professional event discovery with ease, offering personalized recommendations and networking features that enable growth opportunities.
INFO
Type
Self-initiated work
Roles
Responsible for in-depth research, conceptualization, ideation, design, user testing, and design system.
Team
Solo designer, collaborated with developer.
Timeline
Feb ‘24 - May ‘24
THE VISION
Personal insights behind Eventify’s creation
The project was emerged from personal experiences and was driven by a desire to create a practical solution that brings my vision to life.
🎯
The vision
The vision is to empower users who are eager to attend professional events by providing tools that help them discover opportunities and grow their network.
🏗
Project foundation
This project serves as a platform to refine my skills while laying the groundwork for a broader vision of creating a comprehensive solution tailored to professionals' needs.
COMPETATIVE ANALYSIS
Learning about the competitors and their offerings
I began by researching the current market through competitive analysis, evaluating existing event listing platforms’ solutions and uncovering user needs they fail to address.
🤝
Direct competitors
Platforms like LinkedIn Events, 10 Times, and Eventbrite az dedicated services specific to the exploration of industry-specific gatherings.
🌐
Indirect competitors
Platforms such as BookMyShow and Meetup cater to a broader audience, covering a wider range of event types beyond just professional gatherings.
Play Store review from the competitor platform highlighting challenges
USER RESEARCH
To gain a deeper understanding, I interviewed 5 frequent event attendees and surveyed 30 others to uncover their needs, expectations, and challenges with finding and participating professional events.
86%
of respondents rely on external sources for event discovery
Participants depend on connections or social media to find relevant events, highlighting inefficiencies in current event discovery methods.
84%
of respondents prefer attending events from well-recognized organizer
Participants favor popular events for their reliability and accessible information, indicating a lack of trust in lesser-known organizers.
78%
of respondents find using multiple platforms inconvenient
Participants face challenges navigating different channels for communication and updates on registered events, highlighting a need for streamlined solutions.
80%
of respondents feeling isolated at networking events
Participants struggle to build meaningful connections, raising concerns about the value of their attendance and the overall event experience.
RESEARCH ANALYSIS
Analysing the data collected
Using the research data, I categorized insights into themes, uncovering key trends, identifying underlying problems, and revealing opportunities for meaningful solutions.
Affinity mapping research data to uncover trends and insights
🔍
Discovering relevant professional events with ease
Finding events that align with specific professional interests is often challenging and time-consuming due to fragmented and inefficient discovery methods.
💬
Efficient networking with event attendees
Limited networking opportunities hinder attendees from building meaningful professional relationships, diminishing the value of event participation.
🔔
Real-time updates and notifications
Attendees often miss important updates or alerts from the event they registered for, causing confusion.
🗒️
Access to complete event information
Crucial event details are often missing, incomplete, or difficult to access, leaving attendees without the information they need to make informed decisions.
EXPLORING POSSIBILITIES
Ideating over the solution
With the key problems identified, I began ideating solutions by outlining features that would help users search for events, connect with attendees and organizers, and make informed decisions.
This process evolved into sketching initial design concepts for each screen and creation of high-fidelity wireframes with a refined user flow.
Ideating through sketches, outlining screens and their features
USABILITY TESTING
Testing the design solutions
Using the high-fidelity wireframes, I conducted a usability test with six participants, asking them to navigate the new experience. The goal was to evaluate whether Eventify addressed the identified challenges effectively.
Participants engaging in usability testing sessions
ITERATING DESIGN
Iterating on the feedback
Following usability testing, I identified key areas for improvement. Here are the iterations made based on participants' feedback:
Before
The attendee list displayed only names and taglines, which limited user engagement. Participants highlighted the need for direct interaction options.
After
"Connect" and "Message" buttons were added next to each attendee, enabling immediate and seamless engagement.
Before
The “Contact” and “Website” links for organizers were hidden under the kebab menu, which users found difficult to locate.
After
Dedicated “Contact” and “Website” buttons were placed below the event description, improving accessibility and visibility.
Before
The initial design featured a single recommended section with event cards tagged as "Popular" or "Filling Fast," which users found visually cluttered.
After
A separate "Popular" section was introduced, simplifying navigation and making it easier for users to discover trending events.
DESIGN SYSTEM
Foundation of Eventify’s Design
Using the atomic design principle, I developed a comprehensive design system to ensure a cohesive, consistent, and scalable interface architecture for Eventify.
Showcasing fundamental elements of Eventify's design system
Setting up the account
A streamlined onboarding process enables users to quickly select their fields of interest and preferred locations, allowing for personalized and relevant event recommendations.
Exploring events
Users can browse a diverse range of events tailored to their interests. They can search by keywords, locations, or categories (online or within India), and can save or share events.
Registration and payment
The app provides comprehensive event details, including contact details and support. Users can preview attendee list, connect and send messages. Registration and payment are handled directly through the platform.
Connecting with the attendees
Users can view the event attendee list, explore their Eventify profiles, and connect by sending requests, enabling seamless networking and meaningful engagement at events.
Network, Calendar, Profile and Notifications
The “Network” allows users to send and receive networking requests while managing their connections.
The built-in “Calendar” helps users stay organized by tracking event schedules.
The “Profile” displays users' interests, past events, and professional experience.
The “Notification” reminds and notifies users about event and its updates.
FEEDBACK
Positive feedback on the new experience
Upon completing of Eventify 1.0, I invited my connections, who frequently attend professional events, to explore the platform. To my delight, their feedback was overwhelmingly positive and encouraging.
User feedback on the Eventify’s platform.
RETROPECTIVE
Reflection on the project outcome
As the first step in building a comprehensive product, this project challenged and rewarded me equally. Reflecting on the journey, I am inspired by the depth of learning and insights gained along the way.
Shifting perspectives through research
Starting the project with problem I personally encountered, I held assumptions about the problem space. Through thorough research and prioritizing user insights, I shifted my perspective and developed solutions that effectively addressed real user needs.
Balancing excellence and practicality
Driven by the vision of building a strong foundation, I pursued perfection, leading to revisions. Embracing flexibility taught me to balance high standards with practicality, enabling progress without compromising quality.
NEXT STEP
Laying out the future plans
Having established a strong foundation with this project, my next steps involve starting with the development, refining and expanding its offerings, then reaching a broader audience
The aim is to push the boundaries and create a more comprehensive and impactful product.