ABOUT
VALUES
As a designer, what I really stand for
For me, design goes beyond aesthetics, it's about crafting experiences that empower users.
My approach is rooted in empathy, research, collaboration, and problem-solving, ensuring every interaction is meaningful, user-centric, and intuitive.
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EXPERIENCE
My professional journey so far
Zoth
Feb 2023 - Jan 2025
Design Lead
- Led the 0 to 1 development of Zoth and its core products, ZothFI and Atlas, an RWA restaking platform, collaborating with developers to streamline workflows and accelerating shipping cycles in a fast-paced startup environment.
- Established a brand identity and built a scalable design system from scratch.
- Directed the design strategy for social presence, resulting in a 250% growth in Twitter followers and engaging 1M+ users across social platforms.
- Contributed to platform growth by enabling 2M+ wallet connections and 40M+ in on-chain transactions on the Zoth Atlas Testnet.
Webwingz
Aug 2021 - Oct 2022
UI/UX Designer
- Worked as the sole designer, designing for clients, as well as in-house platforms Framesbuy and thePout.co.
- Conducted user research, redesigned interfaces, and developed brand identities and design systems.
- Created marketing assets, social media creatives and glasses case designs.
Unicus Vitae
Jan 2021 to Jul 2021
UI/UX Design Intern
- Worked as the sole designer at an ed-tech startup, responsible for designing an interactive application for GMAT preparation.
- Established the branding, conducted foundational research, and analyzed and conceptualized primary product features.
- Produced detailed wireframes and designed an end-to-end application prototype.