Zoth Atlas
OVERVIEW
What is Zoth Atlas?
Zoth Atlas is a community-driven restaking platform designed to interact with ZeUSD, a stable token backed by high-quality RWAs.
Zoth is a platform that combines the stability of TradFi with the innovation of DeFi, offering permissionless, transparent, and high-quality yield-bearing RWAs for both institutional and retail investors. As the Design Lead, I led the team in building the Atlas testnet and mainnet, each within a tight two-week timeline.
Problem
Traditional RWAs remain largely off-chain, restricting liquidity and accessibility, while on-chain RWAs struggle with inefficiencies in permissionless issuance and fully integration with DeFi.
Outcome
Developed Zoth Atlas, a RWA restaking platform that issues ZeUSD, a stable token backed by high-quality RWAs issued on top of off-chain or on-chain RWAs, offering stable and permissionless yields.
INFO
Explore
Roles
Design lead, responsible for research, journey mapping, ideation, design, and testing.
Team
3 designers, product manager and 4+ engineers.
Timeline
Aug ‘24 to Sept ‘24 (Testnet) and Dec ‘24 Jan to ‘25 (Mainnet)
PROBLEM SPACE
Identifying gaps in RWAs adoption
Research began by exploring the problem space, analyzing key aspects to implement while integrating RWAs with DeFi.
📄
Problems with off-chain RWAs
Off-chain RWAs in traditional finance lack accessibility, instant tradability, security, fractional ownership, and transparency.
⛓
Problems with on-chain RWAs
On-chain RWAs in DeFi are dominated by institutions, struggle with permissionless access, reward and yield mechanisms, and fully integration with DeFi ecosystem.
PERSONA
Learning about user profiles
During research, we identified four key user personas—institutional and retail investors both holding on-chain and off-chain RWAs. This helped shape the user flow and define essential features for Atlas.
Characteristics and needs of Zoth Atlas's target audience
KEY HIGHLIGHTS
Features shaping Atlas and ZeUSD
With a clear understanding of the problem and user needs, we created a list of key value propositions that addresses the pain points and defines Atlas and ZeUSD.
🏦
Fully Collateralized (CDP)
ZeUSD is backed by real assets like Treasury Bills and ETFs. This ensures stability, as every token is always supported by valuable, secure, and tangible assets.
⛓
Cross-Chain Functionality
ZeUSD works across multiple blockchains, allowing users to move it freely. This makes it easy to use in different DeFi platforms, improving liquidity and accessibility.
⚡
Integration with DeFi
ZeUSD works with DeFi platforms like DEXs, lending markets, and liquidity pools. Users can trade, stake, or earn rewards easily within the DeFi ecosystem.
✅
Permissionless Issuance
Anyone can hold ZeUSD, but only those with eligible collateral can mint it. This ensures each token is backed by real, traceable assets, keeping it secure.
TESTNET OBJECTIVES
Building the foundation with Testnet
We decided to launch the testnet first to engage the community, test participation incentives, and refine the user experience, ensuring a seamless transition to the mainnet.
We defined key testnet features to evaluate performance, usability, and system stability before mainnet launch.
💧
Liquidity pool
Test and optimize features of depositing test tokens into a Liquidity Pool (LP) to earn ZeUSD in return.
🤝
Referral program
Enable users to earn exciting rewards by inviting others to join and engage with the platform.
📝
Partner tasks
Allow users to complete specific challenges and providing Magnets (Atlas points) as accomplishment reward.
🏅
Badges
Introduce achievement-based badges to incentivize user participation and foster a sense of accomplishment.
🏆
Leaderboard
Track and display user engagement, participation levels, and performance rankings.
TESTING AND DESIGN
Wireframe testing with team and design
Using the user flow as a foundation, I created low fidelity wireframes to visualize the layout.
With limited time, we tested the wireframes with the team to validate the flow and layout, gathered feedback, and designed screens incorporating the improvements.
Before
Badges were displayed on the Magvault (dashboard) page, making them less prominent and sense of importance.
After
Badges were moved to the Base (home) page, giving them higher visibility and easier access for users.
Before
Clicking on an LP expanded it as a dropdown, cluttering the view and making the transaction step less prominent.
After
Clicking on an LP now opens a new tab, ensuring focus on transactions and improving clarity for users.
VISUALS
Designing Atlas logo, badges, and icons
We designed the Atlas logo, incorporating an "A" icon inspired by its initials, built with blobs similar to the Zoth logo.
Additionally, we created customized icons that highlights on a dark background, aligning with the Web3 aesthetic and badges that reflect achievements.
Zoth Atlas logo, achievement badges and icons
Earning and tracking magnets, tasks, and badges
The Atlas landing page redirects to the Base page, where users can view holdings, manage referral codes, explore and view earned badges, complete partner tasks.
Deposit and withdraw from liquidity pool
Users can deposit test tokens into a Liquidity Pool (LP) to earn ZeUSD in return and withdraw by depositing ZeUSD back to reclaim their original tokens. Deposits and withdrawals are also tracked in the transaction table.
Tracking holdings and leaderboard
The Magvault page provides an overview of holdings, referrals, and magnets earned. It also features a leaderboard, showcasing top participants based on rewards earned.
TESTNET SUCCESS
Key achievements from testnet launch
After launching the testnet, we saw incredible participation and engagement. These numbers, recorded just four months after launch, validated our efforts and inspired us to step up for the mainnet.
10,000+
users onboarded in 24 hours
In just 24 hours, over 10,000 users successfully onboarded and actively engaged with the Zoth Atlas testnet, demonstrating strong early interest.
$40 million
on-chain transactions
Zoth Atlas testnet saw the creation of 2 M+ wallets that processed 40 M+ on-chain transactions.
MAINNET PREPERATIONS
Defining featured and outlining userflow
After the testnet’s success, we began preparing for the mainnet collaborating with stakeholders to outline features to retain and identify key new additions.
We designed the user flow for key ZeUSD transactions.
User flow for Zoth Atlas mainnet
TESTING
Creating designs and testing with the team
We created wireframes and high fidelity designs, aligning them with the new user flow and features. We tested them with the team, gathered feedback, and iterated to refine the experience.
Testing design with the team
Mint and Reedem ZeUSD
ZeUSD screen lets users mint and redeem ZeUSD, which displaying TVL and ZeUSD holdings. Users select assets and chains for minting, and redeem ZeUSD selecting preferred option from a table.
Bridging ZeUSD across chains
The compass screen enables ZeUSD bridging across chains. Users select the ZeUSD amount, source and destination chains to transfer ZeUSD.
User dashboard
The Harbour screen is a dashboard showing user-specific data like ZeUSD holdings, magnets, and badges. Users can share their referral code, track referrals, and earn badges by completing tasks.
RETROPECTIVE
Reflection on the project outcome
My time at Zoth was a transformative learning experience. Leading impactful projects and navigating startup challenges enhanced my skills, allowing me to adapt to a fast-paced environment and balance multiple roles to drive success.
🎯
Prioritizing early design stages
Jumping to high-fidelity designs is appealing, but real impact comes from foundational steps that comes before that.
🤝
Collaboration strengthens design
Design works best with collaboration. Involving product and business teams early gives valuable insights that drive product success.
